Web Based Automotive Crm Solution Versus Desktop
So what’s wrong with a web based automotive CRM solution you ask. Well nothing besides if you are going to pay for $1500 plus per month to use Facebook, would you still go on to Facebook? Not to mention the systems are less sophisticated than Facebook to begin with, so why the big price tag. Well the answer to that question is simple, many automotive CRM solution providers are you ex car salesman, who outsourced a project to few overseas programmers to develop a system. And in turn they are selling it to make a profit from you. And since there aren’t too many CRM solutions for dealerships at the moment the old saying “gouge as much as you can” applies in this case.
These systems often comes with a good sales pitch and comes with a very good sales person who will use every computer lingo in the book trying to convince you they understand the importance of database design and user interface development. So don’t be sold again by another sales person when it comes to your CRM solutions. A web based CRM system is more vulnerable, if you can imagine you just fired an angry employee who has full access to your online system. He or she can simply log in to your system anywhere in the world, without any special installation file for a desktop application. All they will need is your standard Internet Explorer or Firefox, and they are on their way to hack into your system and cause major damage to your precious data.
With a desktop system there is one more layer of added security of installation file, it is not as easily accessible to public as the web based counter parts. In conclusion a web based system could be great, with many functionalities you may need. But there is no reason why one should pay for the price tag that’s associated with them. Next time you are approached by another CRM solution vendor, make sure to ask for a special discount before committing to the system.
This article is brought to you by Dealer Elite CRM, Canadian based desktop CRM solution for your dealership. Find us online at http://www.dealerelites.ca
Dealer Elite CRM is a Canadian based CRM solution provider located in Toronto Canada. We offer various affordable dealership CRM solutions for your business.
